Cross-selling is offering complementary services that are different from what the customer originally purchased. Unlike upselling (which upgrades the same service), cross-selling introduces the customer to adjacent services the business provides. Multi-service field service companies have a natural advantage here because their existing customers already trust them.
A company that provides lawn care to a residential customer cross-sells a fall gutter cleaning service by sending an email in October to their entire mowing client list, resulting in 35 new gutter cleaning bookings.
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