Upselling is the practice of offering a customer a higher-tier or more comprehensive version of the service they originally requested. In field service, upselling often happens on-site when a technician identifies additional work that would benefit the customer. Effective upselling increases average ticket size while genuinely improving the customer's outcome.
A customer requests a driveway pressure wash for $150. The technician suggests adding a house wash for an additional $200, showing a before-and-after photo of a recent job. The customer agrees, and the ticket goes from $150 to $350.
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